The conversation you strike up should enlighten and make them feel comfortable enough so they forget it’s a sales call. Listen to your prospects’ needs and provide compelling and relevant information. To book more demos, don’t be a pushy sales rep. Instead, use your first few calls to focus the conversation on adding value. Just like you won’t win over your date by trying to rush dinner to get to dessert, you won’t disarm your prospect by rushing the call to book a demo - the only thing you’ll rush is a rejection… in both scenarios.įight the urge to come on too strong because it’s unlikely you’ll close a deal as soon as you meet your prospect. Take it slow + offer value with five simple words But the second you get complacent, so will your bottom line. Your sales strategy to set more appointments is all about continuous improvement. Always evolve your strategy to find what works best.Regularly (and frequently) test new sales techniques to keep your strategy fresh.Measure conversion rates and the performance of your calls and campaigns to test their effectiveness.As you book demos and appointments, you should: It’s primarily used in project management for software development, but it works like gangbusters to track insights into your sales strategy. The key is to model your analytic process after the agile method. After all, Rome wasn’t built in a day, right? It might take you some time to learn which phrases and customized scripts lead to the most client conversions.īut don’t be discouraged, even if that length of time is months or years. ![]() (That’s where appointment setting software comes in handy - ahem, shameless plug.) ![]() If you can’t see the success rate of the approaches you use to book demos, you won’t know how many calls it takes to land an appointment, therefore, how long it takes to turn a profit. Then, it’ll be easier to go in for the kill (a.k.a. ![]() Use these tells as entry points to relate to and compel your prospect. What articles do they react to or comment on? Ideally, they’ll check out yours, too, but this gives you a chance to gather additional discovery. However, one of the best ways to show them who you are before you call is to engage with them on social media.įollow your prospect on LinkedIn or their preferred platform beforehand and check out their profile. You’re trying to reduce the mystery right away and help your prospect let their guard down. To warm up your cold call, you want to introduce yourself as soon as you get them on the phone. So start by disarming their defensiveness so you can capture their attention. They know your end game is to make a sale. Your goal on a sales call is to make your prospect curious. You’re a stranger, and worst of all, you want to sell them something. The prospects on the end of your cold calls will probably be on the defensive side - if they pick up, that is. Here are four ways to book more demos and appointments for your business via a phone call. Finally, you’ll get a response immediately, which will allow you to deal with potential objections right away. Don’t forget that cold calls are harder to ignore than cold emails.Īlso, they’re more personal and dynamic. To distinguish yourself from the crowd, pick up the phone. ![]() You can’t say that we don’t have your back! Crush the classic - book demos + appointments on the phone Whether you want to book a demo with your prospect through email or over the phone, here are some effective tips for both outreach styles. Check out their social media to learn about their interestsĪll you’re trying to do is build a bridge between you and them.Īnd there’s that neverending dilemma – should you cold call or cold email your potential customers.Īlthough both approaches have their pros and cons, it’s always best to combine them.You shouldn’t even think about contacting a prospect if you haven’t done these three things: What to do after the demo (Hint: it’s an age-old rule).Grab their attention and address their pain points Switch it up: Email appointment setting tips to book more demos.Crush the classic - book demos + appointments on the phone.
0 Comments
Leave a Reply. |